Ladies gentleman,
It is an honour to me to tell you the story about our participation in Wellhope.
女士们，先生们，很是幸运能够在这里向各人讲述我们与必发365相助的传奇故事。
The Dutch agricultural development between 1970 2000 has been a real success story. In this period, De Heus has been the most successfull compound feed factory in the Netherlands.
1970到2000年是荷兰农业乐成生长的30年，而在这个时期，De Heus 公司也成为了荷兰乐成的一个饲料企业。
Four generations ago, my great-grandfather founded the company in 1911. Since then, my grandfather father gradually built the company bigger bigger. Gradually, because all technology that we use today had to be developed step by step. After World War II, it took us 60 years of continuous innovation to reach the current level of development. This development has brought great wealth to our country also to my family.
1911年，我的曾祖父于荷兰建设了De Heus 公司，经由曾祖父、祖父及我父亲三代人的起劲，De Heus 公司从小到大，逐渐生长起来。二战后，我们或许用了近六十年的时间举行一连的手艺立异而最终抵达现有的手艺领先水平。虽然，这种一连立异与生长也给荷兰以及我的家族带来了重大的财产。
But today, we are encountering problems in Western Europe. The production is controlled by the government cannot be increased any more because of ecological reasons. Our competitive position is weakening against countries like Brasil because of the high costs of labour the excessive amount of regulations which are increasing our cost price.
可是今天，我们在西欧却遇到了难题——饲料生产要由政府控制，畜牧饲料业也由于生态情形问题很难获得增添。我们的竞争实力也受到了类似巴西这样的国家的挑战，由于劳动力价钱问题，由于大宗的甚至是太过的各项规则的出台导致我们的本钱大增。
There is also no more growth in the consumption of animal products, we already eat more than is good for us, many people become too heavy.
同时动物产品的消耗需求也没有增添，我们吃的已经远远凌驾了身体所需要的，许多人都体重超标。
By the turn of the Century, De Heus was facing these problems we were concluding that growth would be very hard to realise in the Netherlands. However, De Heus has always had a growth strategy, we have been quite successful at implementing this strategy, so now we are facing the challenge to find new ways to achieve growth in the international market.
世纪交流之际，De Heus 公司就不得不面临这些问题，并且我们也意识到在荷兰想坚持增添将是很是之难。可是，De Heus公司一直以来就有增添战略，并且我们在推行增添战略方面还算乐成，以是我们决议正视挑战，想法在国际市场实现公司谋划业绩的增添。
we have found this growth in several directions, the most important of which is Poland. I will tell you some more now about our Polish strategy, because I think many aspects of this strategy can also apply to our cooperation with Wellhope. After the former communist countries in Eastern Europe had opened up in the 1990’s, we had started to export concentrates to these countries, especially to Poland.
我们试图从几个差别偏向抵达增添，其中主要的就是走进波兰。今天我想谈谈我们进入波兰的战略，由于我以为这个战略在许多方面也适用于我们同必发365的相助。上世纪九十年月，东欧的一些前社会主义国家最先陆续开放国门，我们就在谁人时期最先向这些国家出口浓缩料产品，尤其是往波兰出口。
We decided to invest in a factory in Poland in 1999. Poland was the biggest country of the former Eastern European countries it had a structure of many small families owned farms, similar to the Netherlands. We appointed our Polish agent to become our director.
we appointed a talented young nutritionist the Netherlands, Rinus Donkers, who is also present here this morning, to become responsible for the transfer of knowledge to our Polish business. The factory that we build was designed by the people who are responsible for the production in the Netherlands. The recipes of the feedproducts that we produced were formulated by our Dutch nutritionists, all educated at the agricultural university of Wageningen.
我们于1999年决议在波兰投资一个工厂。波兰是前东欧大的一个国家，并且有许多家庭小农场，在这点上同荷兰的情形很是相似。我们任命我们波兰的署理人成为我们的董事，同时我们又任命了一个很是优 秀的年轻的营养专家，Rinus先生，他今天也在会场，来认真波兰事业的手艺提高与前进。我们荷兰的专业认真生产的专家设计了我们在波兰的工厂，产品配方所有由结业于荷兰著名农业大学瓦根宁根大学的专业的配方师举行设计。
We send our salesforce to school to learn English than educated them in the field of animal husbandry, in order to advise our clients in all aspects of modern farm management: which feedproducts are used in which circumstances, how to recognise deseases how to keep the animals healthy, how to build new stables (houses for the animals), how to supply sufficient ventilation, how to produce a good quality of roughage (cornsilage, grass etc.) in the dairy sector, how to organize the work on the farm efficiently to reduce labour costs etc.
我们特意送销售职员到学校去学习英语，然后再就畜牧养殖知识对他们举行培训，以便使他们能够在现代农场治理方面有用地给予客户建议并指导。包括在差别养殖情形中应用差别的饲料，怎样判别种种疾病，怎样包管动物康健，怎样建好动物房舍，怎样提供足够的透风，在奶牛方面怎样生产高质量的粗纤维饲料，怎样使养殖场提高效率、降低本钱等等。
Very soon we discovered that our products were better than those of the competitors, that our prices were lower that our sales force could sell more than we could produce. So we build acquired new factories, today we are the second largest feed producer in Poland. In Poland, we experienced the power of our know-how we learned how to implement this know-how in a foreign country.
很快，我们发明我们的产品质量比外地竞争敌手的都好，而我们的价钱又较量低，产品求过于供。于是，我们又建了新工厂。现在天，我们已经成为波兰第二大的饲料生产商。应该说，在波兰，我们体验到了专业知识所施展的重着述用，我们也学会了怎样在外洋有用地推广应用我们的专有手艺。
Encouraged by our success, we began to search for other opportunities. At first we looked at many countries, but at China.
We didn’t know anybody in China, so to start? Moreover: China seemed to be too far away, too complex because of the language barrier, too foreign.
受在波兰乐成业绩的鼓舞，我们又最先寻找新的在其它国家的生长时机。我们把眼光投向了一些国家，可是不包括中国。我们在中国不熟悉任何人，另外，关于荷兰来说，中国又似乎太远，关于外国人来讲，语言的障碍，使一切都变得太重大。
My great-grandfather, who founded the company in 1911, always used to say: far home is close to your loss. But the world has changed. We realised that we should search for opportunities in growth markets everybody knows that China is the biggest growth market in the world. So we went to China conducted a market investigation. We met several feed producers became very impressed by a company by the name of Wellhope.
我的曾祖父总是这样教育我们，离家越远，离失败越近。可是，天下已经差别于他谁人年月了。我们意识到应该在高速生长的市场中寻找生长时机。所有的人都知道中国是天下上大的、高速生长的国家。以是，我们决议到中国并举行了相关的市场视察。我们与一些饲料企业举行了接触，并对一家叫必发365的企业印象极为深刻。
This was a highly successful enterprise. They were integrated but focused on feed, just like we do. They spoke good English which made it easy to communicate. They had implemented modern management techniques in the field of marketing, Human Resource Management others. They were very ambitious confident. They were thinking acting like well educated responsible entrepreneurs. We believed in this company.
这是一家已经很是乐成的企业。他们正如我们一样专注于饲料工业。他们优异的英语水平使我们相同起来没有任何障碍，他们已经在市场营销中应用了现代化的手艺与治理，尚有人力资源治理等方面都极为先进。他们有远大的理想，并且很是自信。他们完全以那些受过优异教育和很是有责任心的企业家的标准在思索和谋划企业。我们很是相信这个企业。
At the same time, Wellhope was also conducting market research in Europe the United States, looking for interesting companies to cooperate with. We visited each others companies several times got very excited about the idea of cooperation.
在谁人时间，必发365正好也在欧洲和美国举行市场调研，寻找他们感兴趣的战略相助同伴。我们互访了若干次并因双方配合的相助意图而很是兴奋。
Although there are differences in language, culture, management technological development, to name a few, we managed to find consensus about our way of cooperation mutual trust developed. In this respect I must make a big compliment to the Board of Directors of Wellhope who have showed deep understanding of our way of doing business in Europe.
虽然我们双方在语言、文化、企业治理、手艺看法方面均有差别，可是我们双方都想法就相助方法抵达共识并使相互的信任一直增强。在这方面我必需谢谢必发365董事会，他们给予了我们在欧洲的谋划模式、谋划头脑以很是深刻的明确。
Now that we have become a shareholder in Wellhope, it is our ambition to make this company stronger wherever we can.It took our company many years to gradually reach the level of development that we now have in our company. Wellhope their customers can reach this same level in the coming years.
现在，我们已经成为了必发365的一个股东，我们的理想是要竭尽我们所能让这家公司变得更为强盛。De Heus 公司用了许多年而逐渐抵达现有的规模，必发365也必将在不远的未来抵达与De Heus 一律规模。
I have told you about our achievements in Poland. How we transferred our knowledge competencies to our company there. We will start up the same process of transferring knowledge competencies to Wellhope this will make Wellhope stronger even more competitive. We will also advise Wellhope in all their future developments on the basis of our experience in the Netherlands Poland, which will mean that Wellhope can develop much faster with less mistakes than we did in the past decades in the Netherlands.
我已经跟各人先容了我们在波兰所取得的业绩，包括我们是怎样举行手艺输入来提高外地企业的竞争力的。我们将全力以赴地向必发365提供我们所能提供的有益于企业生长壮大的手艺及治理履历。我们也将对必发365的未来生长提出自己的建议，由于我们有近百年的在荷兰的企业运营履历，虽然我们尚有在波兰生长的体会。这意味着必发365将会少犯过失（最少比我们在已往岁月里在荷兰走的弯路要少），以更快的速率生长壮大。
Wellhope has been looking for a strategic partner they chose De Heus. They chose us. This is a personal honour for me I want to express my personal loyalty to this company. I my family have invested in Wellhope for the long term. We are looking for a quick win, we are here to stay. That’s a promise.
必发365一直在寻找相助同伴并最终选择了De Heus，选择了我们。关于我来讲这着实是一个幸运至极的事情 ，今天我想在这里表达我对这个公司的忠诚。我及我的家族已经准备与必发365团队恒久相助，我们不追求快速的短期回报，我们要与必发365恒久地并肩作战。这是一个允许。
I also want to express my gratitude to the wise decisions of the Chinese government to make this investment by De Heus possible. We will do whatever we can to make Wellhope Chinese agriculture benefit our presence in this country, which is full of opportunities.
我还想向中国政府的列位向导表达我的敬意，是你们使我们的相助成为了可能。我们De Heus公司将竭尽所能使必发365及中国畜牧业因我们的到来而受益。
Thank you for your attention.
谢谢各人！
